Explore why retaining control of your domain name and URL is essential and offer tips on how to ensure you never lose grip on these valuable assets or turn them over to a third party like a marketing firm.… Read More
Over the past year Google has been working on Google AI search and it will potentially have a big impact on search.… Read More
Over the past year Google has been working on Google AI search and it will potentially have a big impact on search.… Read More
HubSpot is a well-known software suite that offers a wide range of marketing, sales, and customer service tools. Among its features, HubSpot offers web development tools that allow you to build and customize your website with ease.… Read More
Cookies collect information – online habits, previous visits, search history, etc. – and pass them on to the servers of the cookie owners. This information is then used for targeted advertisements and personalized content.… Read More
Every business and their website should have an active site, and a major aspect of an active site is a blog. Blogs are important for updating website content and giving your users information on your business and the latest company news that can be shared. From an SEO standpoint, blogging is a major tool that… Read More
Ok Google… Hey Siri… Hey Cortana… Aelxa… Think about every time you have used a voice search on your smartphone to look up information online. Voice enabled devices allow for quick maneuvering on your smartphone, whether you use to set an alarm or looking up information on Google. Soon, voice searches might represent the majority… Read More
Back in early August, Google released a new core algorithm update that is already impacting sites accessing the preeminent search engine. This is the company’s third update in 2018. The update, known as the “Google Medic Update,” is Google’s latest broad, global update. As alluded by the update’s nickname, the update mostly is impacting healthcare… Read More
Digital marketing is almost everywhere online. In order to truly modernize and expand your business, you need a company that is experienced and competent to accelerate your digital marketing campaign. At Kirk Communications, we can help your business grow while providing sound expertise in digitalizing, optimizing, and socializing your brand. Kirk Communications can help you… Read More
You and your company’s content marketing strategy is built around search engine optimization, otherwise known as SEO. This facet of marketing has changed over the years, but still remains atop most marketers’ agendas. This is because your company’s SEO directs customers to you and your products, as well as impacting your sales by introducing customers… Read More
The importance of social media in today’s business can link directly with the success of social media marketing. Today, social media is not a one-dimensional social networking tool to help friends interact with one another. Instead, social media has opened the doors in recent years for businesses to reach their target audience who may be… Read More
When your company evolves its web design and development strategy, it can also become a means of refining your brand in general. Updating your websites design with revamped layouts that allow for easy navigation to you and your products will only help in driving business and adding new patrons. Your website is a medium to… Read More
With billions of websites and new ones being added every day, content becomes one of the most important factors in ranking your site against your competitors. Adding new content to your site should be a part of your overall marketing budget and weekly if not daily activities. New content shows your customers that you are… Read More
Keeping up to speed with trends can be difficult. Technology is rapidly changing and will continue to change every year and every day. Having a mobile friendly website is crucial. Over 60% of users are unlikely to return to a website that is difficult to navigate and/or access. These users will then travel onto your… Read More
An SSL certificate allows for user’s personal information (passwords and credit card numbers) that is placed on a website to be encrypted. This should be an important implementation with any ecommerce website design. Without SSL, any information that a user gives to a web site is sent in plain text, making it easy for third… Read More
