Maddie Swymer reveals her comprehensive research on website-related issues that hinder your local SEO presence when you are trying hard to sell local. So, your website boasts beautiful visuals, a frequently updated blog, and social media integration... but you’re...
Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success. Page rank is an important metric. According to Google (from Wikipedia): "PageRank reflects our view of the...
In Google, search the term "Oil Spill" and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response. Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing...
The introduction of Google's New SearchWiki now allows you to customize your search by ranking content, anyone signed into a Google account automatically has use of this feature. What this all means is that Google now allows users to edit the results they see in a...
Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a...
In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients....
This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan "Maine, the Way Life Should Be". One thinks,...