Why Your Website Needs an SSL Certificate – Google Introduces New Security Measure
An SSL certificate allows for user’s personal information (passwords and credit card numbers) that is placed on a website to be encrypted. This should be an important implementation with any ecommerce website design. Without SSL, any information that a user gives to a...
Optimize Your Keyword Analysis and Management
Effective use of keywords offers you an unparalleled opportunity to acquire leads at a low cost. The problem is, it does the same for everyone else. So how do get an edge? Through in-depth keyword analysis and management, of course. But what truly counts is the...
Internationalization and SEO
I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are...
Site Navigation is Important
When ever we embark on a new web project, one of the important pieces that we look at is the site architecture. Having a site with a logical site map not only makes it easier for users to find what they want, it also makes it easier for search engines and spiders to...
Google’s Image Search
I must say I'm pretty impressed by Google's new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a...
Facebook does matter
When I first logged onto Facebook, I was not a big fan. All those "Friends" from high school are not really friends but acquaintances. However, Facebook has a page rank of 10, and for that reason alone, Facebook matters. Just recently, Facebook announced that the...
Why Page Rank Matters
Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success. Page rank is an important metric. According to Google (from Wikipedia): "PageRank reflects our view of the...