Optimize Your Campaign Tracking and Analytics
Under pressure to send a steady stream of leads to your sales team, how do you decide where to allocate your marketing investment? How do you know which sites, PPC ads or lists give you the best ROI? Is your website performing well? And when it comes time to lobby for...
Optimize Your Keyword Analysis and Management
Effective use of keywords offers you an unparalleled opportunity to acquire leads at a low cost. The problem is, it does the same for everyone else. So how do get an edge? Through in-depth keyword analysis and management, of course. But what truly counts is the...
Internationalization and SEO
I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are...
Site Navigation is Important
When ever we embark on a new web project, one of the important pieces that we look at is the site architecture. Having a site with a logical site map not only makes it easier for users to find what they want, it also makes it easier for search engines and spiders to...
Google’s Image Search
I must say I'm pretty impressed by Google's new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a...
Facebook does matter
When I first logged onto Facebook, I was not a big fan. All those "Friends" from high school are not really friends but acquaintances. However, Facebook has a page rank of 10, and for that reason alone, Facebook matters. Just recently, Facebook announced that the...