The situation
Where they started.
A small team of business coaches is responsible for helping every franchisee maximize an investment. The coaches carry the playbook, the marketing tactics, the systems knowledge and the numbers in their heads, and there are not enough of them to reach every location as often as the network needs.
What FlatClaw does
What was built.
- The operating playbook, marketing and systems knowledge in a maintained knowledge base, refreshed as the underlying sources change.
- The agent connected to the franchisor's data platform, so it knows every location's numbers and the network's patterns: what a healthy first year looks like, where cash problems tend to appear.
- For each location, the agent surfaces the opportunities and drafts the conversation; a human coach has it.
- Franchisees ask their own questions of the same governed knowledge, within what they are allowed to see.
Results
What changed.
- A coach's best advice reaches every franchisee instead of the ones on this month's calendar.
- Opportunities surfaced from the data rather than requested.
- Coaching time spent on conversations, not on assembling the numbers first.
- One knowledge base that improves every time a coach corrects it.