GDPR and Cookie Consent – Do I need customer consent to track cookies?

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As a development and SEO company we often get asked this question. You have all gone to a site and been asked “Do you accept the site tracking cookies” Although it may seem like all sites have this notification it is only required in certain countries one state in the United States, California. Even then, it is only required with companies that have revenue in excess of 25 million.

So, for the vast majority of organizations this is not applicable. The Cookie Consent is required by law in E.U. as per General data Protection Regulation (GDPR). It’s also required for companies out of EU but sells products/services to EU.

What are they tracking?

Cookies collect information – online habits, previous visits, search history, etc. – and pass them on to the servers of the cookie owners. This information is then used for targeted advertisements and personalized content. Cookies from another website that you have not visited can also track you.

Although most cookies are harmless, some stick around in your browser for longer intervals and track your browsing activities. These cookies are called third-party cookies and they track your web activity.

How do I eliminate cookies?

Every browser provides a way to eliminate cookies. I will outline how to eliminate cookie tracking in Google Chrome.

  1. On your Android phone or tablet, open the Chrome app.
  2. To the right of the address bar, tap on “More,” or what looks like three dots, and then select “Settings.”
  3. Tap on the “Privacy” category and then select “Clear browsing data.”
  4. Here you can personalize your selections for which cookies to delete by selecting a specific time range.
  5. Once you have made your selections, you can then check “Cookies and site data.” Uncheck all the other items.
  6. Tap “Clear data.”