Since 1993, I have worked in technology marketing. Before the advent of the internet, email and social campaigns, the main medium to identify, track and get customers into a pipeline was through live events. Those consisted of tradeshows, seminars and analyst...
“A good social media team consists of writers, strategists and often a technical social media group.” An Interview with Nate Tennant, Founder, Kirk Communications What are you most excited about in social media space at the moment? One of the most exciting things...
In the connected world we live in, information can be accessed easily and quickly from a multitude of mediums. Looking for local farmer’s markets? Open up Pinterest and within seconds you can find one near you. Remember that PC repair shop you wanted to check out?...
Copyright. It lets people know that you own the content on your site and you have taken steps to register the company name and URL. Unfortunately, the Copyright date is overlooked by companies large and small. Updating your copy right is important for 3 reasons: 1....
There isn't a week that goes by that I don't get a call from a frantic customer that involves their website and loss of control of that site. It always amazes us at Kirk that companies entrust their customer face to an a person who has little vested interest in the...