Five Ways You’re Using Social Media Incorrectly
Social media is a crucial aspect to promoting a business or organization efficiently and effectively. So many businesses benefit greatly from correctly using social media management services, but on the contrary, many businesses and organizations use social media...
Text Versus Links
We often get asked the question, how many links should I have on my website? Quality links are an important factor in getting your website ranked higher, but just adding random links can actually be detrimental to search. Links should be relevant to your content. If...
Why are links important?
Linking to relevant sites is extremely important to your overall SEO ranking. If you are a maker fly rods and you have other relevant pages that link to the term fly rods linking to you then this is a good link. Search engines will confirm that "Fly rods" are in fact...
Guaranteed SEO
When talking with comapanies, I often hear that "Your competitors will guarantee 1# placement of my web site." In many cases this is true. What companies will do is focus on hyper specific keywords such as "Medical Manufacturer in Plastow, New Hampshire". By putting...
Managing your Pay Per Click Campaign is a Full time Job.
Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a...
Changing Landscape of SEO
In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients....
Maximize Your Website Investment with an Evolving Keyword Strategy
Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you're not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many...