5 Free Business Tools to Balance Digital Marketing
Finding the perfect balance of analytical tools and platforms for your business may seem like a daunting task, but not anymore, with FREE business tools to help your company succeed. With hundreds of products and services to choose from, some of the best, and free,...
Guaranteed SEO
When talking with comapanies, I often hear that "Your competitors will guarantee 1# placement of my web site." In many cases this is true. What companies will do is focus on hyper specific keywords such as "Medical Manufacturer in Plastow, New Hampshire". By putting...
Managing your Pay Per Click Campaign is a Full time Job.
Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a...
Changing Landscape of SEO
In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients....
Maximize Your Website Investment with an Evolving Keyword Strategy
Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you're not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many...
Marketing Throughout the Organization
This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan "Maine, the Way Life Should Be". One thinks,...
Key Word Buys
"Key Word Buys" Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of...