PPC – Using the Content Network Effectively

One of the most overlooked aspects of running a PPC (Pay Per Click) campaign is the effective use of the “Content Network”.  The content network is essentially a catelog of websites that allow Google to advertise on them.  Traditionally the problem with using the...

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PPC – Using the Content Network Effectively

One of the most overlooked aspects of running a PPC (Pay Per Click) campaign is the effective use of the "Content Network". The content network is essentially a catalog of websites that allow Google to advertise on them.  Traditionally the problem with using the...

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Why Internally Run SEO doesn’t work

We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that "SEO is managed internally"  In 15 years of technology marketing, I have yet to find an organization that has...

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Optimize Your Campaign Tracking and Analytics

Under pressure to send a steady stream of leads to your sales team, how do you decide where to allocate your marketing investment? How do you know which sites, PPC ads or lists give you the best ROI? Is your website performing well? And when it comes time to lobby for...

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Optimize Your Keyword Analysis and Management

Effective use of keywords offers you an unparalleled opportunity to acquire leads at a low cost. The problem is, it does the same for everyone else. So how do get an edge? Through in-depth keyword analysis and management, of course. But what truly counts is the...

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Internationalization and SEO

I often get asked if it is important to put your website in local languages and second what that does for optimization.  First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are...

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