With billions of websites and new ones being added every day, content becomes one of the most important factors in ranking your site against your competitors. Adding new content to your site should be a part of your overall marketing budget and weekly if not daily...
One of the most overlooked aspects of running a PPC (Pay Per Click) campaign is the effective use of the "Content Network". The content network is essentially a catalog of websites that allow Google to advertise on them. Traditionally the problem with using the...
I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are...
When talking with comapanies, I often hear that "Your competitors will guarantee 1# placement of my web site." In many cases this is true. What companies will do is focus on hyper specific keywords such as "Medical Manufacturer in Plastow, New Hampshire". By putting...
Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you're not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many...