Online Public Relations

Years ago we had a lot of main stay PR clients.  At that time search didn't exist and social media was just born.  We were spending a lot of time doing media pitches on relevant topics and stories.  It was time consuming and success was often hit or miss.  Advance...

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Buy Radio Spots, Help your Competitors

Contrary to popular opinion, TV and radio advertising are not dead. But buying radio or TV without a really good SEO effort to go with is a good way to waste money while helping your competition. Consider this scenario. ABC solar company moves into an area and starts...

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Six Questions to Ask your Search Company

SEO, or Search Engine Optimization is easy right?  Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google. Five years ago, you could get away with this type of effort and do well on any of the major...

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How to Post on Open Directories

We often get asked about directories and directory listings.  Directories are essentially huge online phone books.  They are important for search for several reasons. First, they allow your content to be found in places that are highly searched. Second, correctly...

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