Site Navigation is Important

When ever we embark on a new web project, one of the important pieces that we look at is the site architecture. Having a site with a logical site map not only makes it easier for users to find what they want, it also makes it easier for search engines and spiders to...

read more

Google’s Image Search

I must say I'm pretty impressed by Google's new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a...

read more

Facebook does matter

When I first logged onto Facebook, I was not a big fan. All those "Friends" from high school are not really friends but acquaintances. However, Facebook has a page rank of 10, and for that reason alone, Facebook matters. Just recently, Facebook  announced that the...

read more

Why Page Rank Matters

Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success. Page rank is an important metric. According to Google (from Wikipedia): "PageRank reflects our view of the...

read more

Pick the Right Social Media Strategy

There's a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there's no point trying to focus on all of them, or your social media marketing won't concentrate on anything. That's where Kirk Communications can...

read more

PPC and Brand

In Google, search the term "Oil Spill" and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response. Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing...

read more