Why Your Website Needs an SSL Certificate – Google Introduces New Security Measure
An SSL certificate allows for user’s personal information (passwords and credit card numbers) that is placed on a website to be encrypted. This should be an important implementation with any ecommerce website design. Without SSL, any information that a user gives to a...
Buy Radio Spots, Help your Competitors
Contrary to popular opinion, TV and radio advertising are not dead. But buying radio or TV without a really good SEO effort to go with is a good way to waste money while helping your competition. Consider this scenario. ABC solar company moves into an area and starts...
Six Questions to Ask your Search Company
SEO, or Search Engine Optimization is easy right? Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google. Five years ago, you could get away with this type of effort and do well on any of the major...
How to Post on Open Directories
We often get asked about directories and directory listings. Directories are essentially huge online phone books. They are important for search for several reasons. First, they allow your content to be found in places that are highly searched. Second, correctly...
Content is King
If you are like most website owners or marketing managers, trying to maintain your website is a gargantuan task. Just keeping up with product updates or updating the site with the latest trade show information can be challenging. But, in an increasingly competitive...
Deploy SEO Across Your Entire Company
Having an SEO strategy is important, however, it's equally as important to deploy the SEO strategy across your entire company. After all you always accomplish more if multiple people are working toward the same goal. Remember that educating people is important, the...
Check Before you BUY
It is amazing. Since the down turn in 2008, every company and living breathing soul is claiming to do SEO or Search Engine Optimization. I am sure there are some well intentioned folks in the industry, but in 6 years of doing search, I can count on one hand the number...