GDPR and Cookie Consent – Do I need customer consent to track cookies?
As a development and SEO company we often get asked this question. You have all gone to a site and been asked “Do you accept the site tracking cookies” Although it may seem like all sites have this notification it is only required in certain countries one state in the...
Reclaim Your Web Traffic, Protect Your Brand
You worked hard to grown your company… now how do you protect it? Whether you own an ecommerce website or simply run a promotional blog, the internet creates a whole new playground for impersonators and counterfeiters to bully companies on. These brand protection...
Integrating Search into your overall marketing plan
Since 1993, I have worked in technology marketing. Before the advent of the internet, email and social campaigns, the main medium to identify, track and get customers into a pipeline was through live events. Those consisted of tradeshows, seminars and analyst...
Interview with Nate Tennant on Search Marketing
“A good social media team consists of writers, strategists and often a technical social media group.” An Interview with Nate Tennant, Founder, Kirk Communications What are you most excited about in social media space at the moment? One of the most exciting things...
5 Social Media Sites Online Marketers Cannot Ignore
In the connected world we live in, information can be accessed easily and quickly from a multitude of mediums. Looking for local farmer’s markets? Open up Pinterest and within seconds you can find one near you. Remember that PC repair shop you wanted to check out?...
6 Reasons Facebook Marketing is better for B2C
A billion isn’t bad. With almost a billion unique users, there is no other platform that has more potential customers than Facebook. These users can be segmented by age, geography, interests, behaviors, education and partner categories. This means advertisers can...
3 Reasons Your Website Copyright Year Information should be current.
Copyright. It lets people know that you own the content on your site and you have taken steps to register the company name and URL. Unfortunately, the Copyright date is overlooked by companies large and small. Updating your copy right is important for 3 reasons: 1....