Years ago we had a lot of main stay PR clients. At that time search didn't exist and social media was just born. We were spending a lot of time doing media pitches on relevant topics and stories. It was time consuming and success was often hit or miss. Advance...
Doing business at the speed of thought means you need to stay up with changes. A few short years ago you could hire a website design and development agency that came up with revolutionary designs, knew how to build pages with good content and made sure that the site...
Contrary to popular opinion, TV and radio advertising are not dead. But buying radio or TV without a really good SEO effort to go with is a good way to waste money while helping your competition. Consider this scenario. ABC solar company moves into an area and starts...
SEO, or Search Engine Optimization is easy right? Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google. Five years ago, you could get away with this type of effort and do well on any of the major...
We often get asked about directories and directory listings. Directories are essentially huge online phone books. They are important for search for several reasons. First, they allow your content to be found in places that are highly searched. Second, correctly...
If you are like most website owners or marketing managers, trying to maintain your website is a gargantuan task. Just keeping up with product updates or updating the site with the latest trade show information can be challenging. But, in an increasingly competitive...