As a website design & development company, we know that by nature, successful businesses are highly competitive. But, let me make the case for less competition when it comes to actually making your business more successful. What I’m talking about is being less competitive when it comes to Search Engine Optimization, specifically your choice of… Read More
It was August 6 when authorities announced that a Russian Cyber ring had pulled off the largest online theft of private Internet information in history. The giant web haul includes 1.7 billion user names and password combinations and more than half a billion email addresses. Some of you may wish to pause reading this blog… Read More
Google’s infamous Panda algorithm has been the bane of website design & development companies (and SEO companies). They practice what we at Kirk like to call “SEO lite.” Using this method, they throw some keywords on the website, then hire low cost, third country (or even state side) freelance writers to put out second rate… Read More
WordPress, the template-based website design & development software that got its start with people wanting to create blogs is now the latest rage when it comes to building entire sites. But, there can be some real drawbacks when it comes to building out a site in WordPress over traditional coding from a website design &… Read More
In case you haven’t noticed it, the world of SEO has significantly changed. What was once easy is now hard. It takes technology, people and highly sophisticated analytics driven by well-coded software to do the job right. But, that hasn’t stopped thousands of website design & development companies from proclaiming their capabilities with SEO. It… Read More
Think about branding powerhouses like Procter & Gamble, General Motors and IBM. They all have one thing in common: You know exactly what they sell and what they stand for. Among the modern, high-tech, business-at-the-speed-of-thought, search- driven, web-based companies, branding has fallen out of favor. Or perhaps it’s just not even considered. There isn’t time.… Read More
All magazines are different, yet they are also all the same. Every magazine has a cover, content pages and columns in the front, a feature well in the middle and products and continued copy in the back. When it comes to website design & development, all website are different, yet they are all somehow the… Read More
You can never be too rich or too thin said the Dutchess of Windsor. But, as a website design & development company, we do know that you can be over SEOd. Just ask Google. It was only a couple of years ago that Google started looking for “over SEOd” sites. That is, sites with keyword… Read More
Will the Heartbleed security bug affect security on your site? When you’re a website design & development company you quickly learn that, when it comes to the Internet, you have to be ready for anything and everything. Such was the case when the Heartbleed security bug was discovered last week. Why is it called Heartbleed?… Read More
As a website design & development company, we see lots of dumb things occur when uninitiated try to practice search engine optimization. After all SEO takes time to learn and it’s no wonder that there are those do-it-yourselfers out their who think they can outsmart Google. As a website design & development company one thing… Read More
As a New Hampshire based website design & development company, we visited a prospective client just outside of New York City about a year ago. They liked us, but they were located just across from Manhattan and decided to go with a fancy New York firm that promised an elegant site and beautiful content. They… Read More
As the creative director for a website design and development company, I pay attention to marketing materials. I was thumbing through a pretty technical car magazine yesterday and ran across an ad that had a highly stylized illustration of a car. The ad was in color and took up a full page. This page probably… Read More
Slick agency syndrome is a lot like Stockholm syndrome, wherein a business is held hostage by a slick website design & development company and eventually succumbs to and starts believing all the B.S. Eventually, the client breaks the spell, but not before the slick website design & development firm has wasted a lot of money… Read More
Small and even medium sized businesses have long relied on their relatives, friends and other semi tech savvy people to be their “website design agency.” And it worked just find for a number of years. But, as website design & development becomes ever more sophisticated and it has increasingly become hard to rank in the… Read More
“Never do anything in your life that you wouldn’t want to see in the paper the next day.” This wise advice came from a wise journalist I knew many years ago. Of course, this same advice applies to the Internet, perhaps even more so. After all, after a bad story appears in the newspaper it… Read More
