Common SEO Mistakes

You and your company’s content marketing strategy is built around search engine optimization, otherwise known as SEO. This facet of marketing has changed over the years, but still remains atop most marketers’ agendas. This is because your company’s SEO directs customers to you and your products, as well as impacting your sales by introducing customers… Read More

Online business reviews have become the cornerstone of consumer decision-making. A recent study revealed that 90% of consumers agree that a positive online review will influence their buying decision, and 86% said the same about negative reviews. Positive and plentiful reviews have also been proven to build trust in a brand and boost local SEO.… Read More

Whether you are a small business, ecommerce website, or an international brand, digital consumer trends are evolving and affecting your sales. Recent studies reveal that when preparing to make a major purchase costing $500 or more, 80% of consumers start their search process online from home (a steep increase from 20% in 2014) and spend… Read More

Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on. Concentrating your SEO efforts locally has many advantages; better relationships with local businesses, more customer reviews and ratings, the ability to market… Read More

You may not understand all there is to know about search engine optimization, but you know you need it. So you decide to hire and SEO company. That’s an option that’s fraught with danger. That is, unless you know how to select an SEO company. Sadly, there are a lot of SEO company fraudsters out… Read More

The question should no longer be open to interpretation. E commerce companies have traditionally relied on their SEO company to provide “link building” to help increase their site’s ranking on Google and other search engines. To that end, the SEO company makes a judgment when they decide whether a link is relevant to a client’s… Read More