Explore why retaining control of your domain name and URL is essential and offer tips on how to ensure you never lose grip on these valuable assets or turn them over to a third party like a marketing firm.… Read More
Over the past year Google has been working on Google AI search and it will potentially have a big impact on search.… Read More
Over the past year Google has been working on Google AI search and it will potentially have a big impact on search.… Read More
With billions of websites and new ones being added every day, content becomes one of the most important factors in ranking your site against your competitors. Adding new content to your site should be a part of your overall marketing budget and weekly if not daily activities. New content shows your customers that you are… Read More
Catch your audience’s attention! Kirk, as a website design and development company, understands how design can impact your target markets attention and decisions, that is why crafting the right email campaign is key to attracting the right customers for your company. Not all companies can dedicate the time necessary to design, organize or write the… Read More
Companies cannot have a mobile marketing strategy that is stagnant. In this rapidly growing digital age, where mobile-friendly websites are a must, it is vital to be one step ahead of your competition. More and more small to medium sized businesses have been placing their budget towards mobile application development to better serve customers in… Read More
Social media has easily become one of the forefronts of digital marketing. The versatility of social media and the number of platforms makes it easy to incorporate throughout your business’s digital strategy. So, once you take the plunge and create social media accounts for your company, what’s next? Your next goal is to make these… Read More
Having hundreds, or even thousands of social media follower, likes, retweets, comments, etc. is great — but are these users part of your target audience? Will these “likes” lead to conversions? You need to make sure you’re reaching the right people. Growing your business online and getting the right kind of visitors involves Search Engine… Read More
Ever heard of Google’s update “MobileGeddon”? Chances are your answer is no…but if you operate a website for your business, you may want to pay attention! This Google algorithm update from 2015 gives mobile friendly websites an extra boost in their search ranking. With over 60% of website traffic coming from mobile devices these days,… Read More
We already know that Google ranks webpages based on a whole slew of different factors… Exactly what these factors are however, is a bit of a trade secret. We just so happen to have the skinny on a number things that contribute to your search ranking. There are over 12 billion Google searches a month,… Read More
Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on. Concentrating your SEO efforts locally has many advantages; better relationships with local businesses, more customer reviews and ratings, the ability to market… Read More
Since 1993, I have worked in technology marketing. Before the advent of the internet, email and social campaigns, the main medium to identify, track and get customers into a pipeline was through live events. Those consisted of tradeshows, seminars and analyst meetings.
Do Paid Ads Work?… Read More
We often get asked about directories and directory listings. Directories are essentially huge online phone books. They are important for search for several reasons. First, they allow your content to be found in places that are highly searched. Second, correctly done, directory listings create a valuable link back to your website. What is a valuable… Read More
I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now… Read More
